Pre-Sell Your Course Kit

Design, package & sell a scalable course, without ever sitting down and recording ONE video. 

Last August I launched an online course without even recording 1 video

Since 2014 I used to create online courses for Udemy and cashed only after completing the writing, recording and publishing process. Even then I didn't see money straight away because Udemy's policy is to pay out after 2 months. Then... suddenly... Udemy shut me down in March 2020 (after 6 years of commitment). No explanation, just like that!

I had to search for alternative income sources, because for some reason I never thought this would happen to me. After a while, I realised that I am an expert of nothing. Apart from creating courses I didn't have any other skills. I lost my facebook ads and digital marketing skills while I was blindly relying on Udemy's payouts. (Back in London I used to work for Business School in Digital Marketing).

So, doesn't matter how funny it sounds I had no other option but launch a course on creating courses :-)

However, I didn't have any material saved from Udemy. When Udemy deleted all my courses, I didn't have any saved videos in my hard drive. (I know, that's dumb). That meant I had to write and record the course from scratch.

But ...

I had to pay my bills NOW, right? 

I had no luxury of writing my scripts, re-writing, recording, deleting, re-recording my videos like I used to do before. So, the only option to pay my bills was to PRE-SELL MY COURSE!

Thanks God, I still had my copywriting skills, since I wrote up to 250 copy for Udemy's landing pages. I quickly put together a sales page and a sales funnel with Wordpress and Thrivecart. The challenging part was ... of course ... Facebook ads!! When I nailed it too in less than 7 days I've pre-launced my course and cashed in $3,200! I've earned someone's monthly salary in 5 days.

My breakdown became my breakthrough :-)

I figured it out. I've pre-sold another offer after following my success, which was my Black Friday Kit + video tutorials. I did promotion for BF Kit from September to end of October and only recorded the course in November, weeks before the BF. 

Later on, I tried to record a course beforehand and then sell via Facebook ads, but I noticed that Pre-Selling a course converts better. With Pre-Sell people know that as beta testers they can get your 100% attention therefore achieve their goals for much cheaper price and full support. That's golden!

Right now, you believe you need to create your course first...

... Then, figure out the sales copy, and perhaps sell your course to followers on Instagram, Youtube or Twitter. Well, that means you need to have followers upfront.

Marketing gurus out there tell you that you need to get leads first, right? Collect emails to your Mailchimp account, build your authority and then perhaps in 6 months you are ready to sell. Yeah, but, that's 3-6 months of creating a course and 6-12 months of building audience and brand. Isn't that too long?

I am not denying it, you can do all of that, but pre-selling is a quick launch method with no strings attached to audiences who never heard of you. How do you do that? With Facebook ads!

Stop delaying your success! If you check out my Instagram you will see I have only 90 followers. How about my Youtube? Maybe 10 followers. How about my email list? Email marketing doesn't work for me, so I don't have a list. I only sell via Facebook ads. 

So, are we clear on that? To pre-sell you need facebook ads skills and a course idea, no audience, no course itself, just an idea!

Don't invest time on unimportant stuff

If you're confident you have a valuable knowledge people need right now, don't waste time on shiny objects. Don't invest time on what camera to buy, how to light up your room, where to put your desk, and on what platform to host your course in. 

All you need is an idea

Luckily, those are a dime-a-dozen and people are quite literally giving them away for free (if you know where to look). Every endeavor has its pain points– from online marketing to online dating to offline anything else (insert goal, interest or hobby here). People that encounter these obstacles use the internet to discuss their issues and find solutions.

You can get paid BEFORE you go and do all the hard work

Not only will you be making serious $$$ in advance, you will also be proving your concept at the same time. This proof will give you confidence and you’ll know beyond any doubt that you’re putting your time and effort into a profitable course!

Introducing the Pre-Sell You Course Kit

Design, package & sell a scalable course, without ever sitting down and recording ONE video.

What's Inside the Pre-Sell Kit?

Warning! This Pre-Sell Your Course Kit is NOT a course! Instead, it's a set of fill in the blanks scripts, templates and workbooks. Video tutorials are included to help you put your Pre-sell offer and sell with Facebook ads.


You don't have an idea? No worries! You will get 30+ course ideas that you can mix and match.


You don't know how to write a sales page? Not a problem! I have a formula for you. This is the formula I use myself for my offers. 


If you have a following or email list already, you can pre-sell your course via email. Just customize my scripts to your own offer.


If you have a following on Instagram you would definitely like to announce your pre-sell offer, right? Get my IG post templates in Canva and customize with your images and copy.


If you feel uncomfortable selling an idea, take my mini course slide deck in Canva and create your first 5 lessons. Just customize slides with your own images and copy. Then, the only thing will be left is to record your lessons :-)


When people buy your pre-sell offer they expect at least one tangible item from you. That could be your course workbook. So, get my Canva workbook template and customize it with your own images and copy.

Bonus Course: Your First Facebook Ads 

Facebook ads work best for those who don't have any social media following or email list. I've put together a mini course on how to set up your Fb ad and sell your Mini Offer + you will get a workbook with Facebook ads formulas in PDF. 

About the Author

Hi there, I’m Liya. I run a company of ONE, me!
I quit my full-time position in May 2014 as a digital marketer in London.

Since then I had a steep learning curve in creating and launching online courses. When I've been selling courses on Udemy I remember a feeling that I've created another job for myself because it was really time-consuming to create long modules after modules and getting paid after 2 months.

On top of that, I am a camera-shy introvert who loved creating only power point type of courses. 

Now in 2021 I am proudly platform independent and I create only courses that sell TODAY. Not tomorrow, not someday ... but ... TODAY!

It's time to take the hassle out of your course hustle :)

100% Satisfaction Guarantee for 



I’m a small business owner just like you. I understand the risk you feel when deciding to invest in a digital product. You work hard for your money and don’t want to waste it.

If for any reason, you don't like this Pre-Sell You Course Kit, you can get a full refund anytime within 30 days. If you have any issues, just get in touch with me at liya@coursehustle.com and I'll either help you out until you get the results you need or give you a swift refund.

Frequently asked questions

Is everything available immediately?

Yes, you will have instant access to all the content after you've ordered!

I'm in XYZ niche. Will this work for me?

Yes. I have created this Kit with templates to be in "fill-in-the-blank" style so that it can be effectively used across niches. All templates are 100% customizable for you to easily access, edit, and use for your business.

Is this a course or PDF?

It's a mini course PLUS set of fill-in-the-blanks templates. Now, you don't need to spend hours figuring out your copy, your sales page, etc etc. Just pick a template, fill in the blanks and,... you are ready to launch. Additionally, I will walk you through the templates. 

What if I don't like it and decided it isn't for me?

No worries. I stand by my work. If you don’t like it, or it's not what you expected, just write me an email within 30 days and receive your FULL refund right away. But if you get stuck and still want to use the templates, shoot me an email and I will help you move forward as smoothly as possible.

Pre-Sell Your Course Kit

Design, package & sell a scalable course, without ever sitting down and recording even ONE video. 

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